About

I'm a Senior Content Strategist with eight years in regulated healthcare content. I've worked at Neurovo, a healthcare content agency, since 2018, and became Senior Content Strategist in 2022.

I write website copy, patient-education blogs, and marketing materials for mental health, interventional psychiatry, and advanced pain clinics. I run blog production for more than 70 concurrent client accounts as the sole operator, on an internal production system I designed and built. I'm a core member of the agency's SEO team, and I've written SPRAVATO® copy since its FDA approval in 2019.

I learned to read on comic books, starting with the first volume of Lee and Kirby's Essential Fantastic Four, and storytelling has been my passion ever since. Prose is the language I understand best and communicate in best.

I see storytelling as the way people work through their hopes, fears, griefs, and traumas, which is a large part of why mental health writing matters to me. I have my own experience with one of the conditions I write about, and I treat every page on these subjects with dignity, humanity, respect, and caution.

Outside the agency, I've freelanced since 2020, writing copy and social content for local service businesses. On my own time, I write MegaMyth, a Substack with a weekly comic strip, and in 2026 I self-published my first comic book.

How I work

I build quality into the process. At volume, the final read is the first thing to get squeezed, so the checks for links, sources, and compliance run on every draft.

I write for the search closest to a decision. The searches worth winning are tied to real conditions, treatments, and local care choices, and that is where I aim both the strategy and the copy.

Every claim stays within what the evidence supports. Mental health, interventional psychiatry, and advanced pain are regulated specialties. Off-label language, FDA indications, device clearance wording, trademark usage, and state-level rules each have a correct form, and no page promises an outcome.

The final call is mine. The system handles production, and nothing reaches a client until I have reviewed and approved it.

Editorial leadership

Within the agency, I launched KetaView, a contributor-led publication, and led it as editor-in-chief. I directed one employee and up to six contributors, and I set the publication's editorial standards. It remains the most compelling project of my professional career.

The scale of the work

New-client websites run 5 to 20 pages. I write each in about two days, for up to five new clients a month.

What I own

My time runs about a third blogs, a third web copy, and a third marketing materials and other projects. Across all of it, I own:

• Blog keyword and topic strategy across the full client book
• Editorial, voice, and compliance standards on every draft
• New-client website copy, end to end
• Conversion decisions on the pages I write